Privacy Policy

This Privacy Policy explains how Explore Uppsala processes personal data in connection with its website, inquiries, and guided culinary and market tour services.

Effective DateAs stated in policy
ScopeAll users of our services
QuestionsContact
User Rights

Your Rights

Subject to applicable law, you may request access to your data, correction of inaccurate information, deletion in appropriate cases, restriction of processing, or objection to certain processing activities. You may also request clarification of how your data is used.

Available rights may differ depending on the legal basis for processing.
Requests

How to Make a Request

To exercise a privacy right, use the contact details in this policy and describe the request clearly. We may ask for information needed to verify your identity and to locate the relevant records before responding.

Requests are handled after reasonable verification of identity.
Data Retention

Data Retention

We keep personal data only for as long as needed for the relevant booking, service, accounting, dispute-handling, or legal compliance purpose. When data is no longer required, it is deleted or anonymised in line with our retention practices and applicable law.

Retention is based on the purpose of collection and applicable legal duties.
Policy Updates

Policy Updates

The updated version will apply from the stated effective date. If a change is material, we will take reasonable steps to draw attention to it through the website or other appropriate communication channels.

We may revise this policy when our processing practices or legal obligations change.
01 · Purpose

How We Use Personal Data

We use personal data to respond to inquiries, manage date and group requests, collect dietary and route information, confirm venue availability, arrange routes and tastings, process booking payments, coordinate meeting point check-in, deliver guided tasting walks, maintain records, secure the website, and comply with legal and accounting obligations.

Processing is limited to what is necessary for the stated purposes.
02 · Sharing

Service Providers and Partners

We may share personal data with payment providers, booking or communication service providers, and other operational partners that help us process reservations, payments, website functions, and related administration. These recipients may process data only for the services they provide to us and under appropriate confidentiality and security obligations.

Operational recipients are limited to those needed to run the service.

Contact Information

Email contact
Telephone contact
+46 70 526 34 22
Postal address
Vitkålsgatan 83, 75449 Uppsala
Privacy contact
GDPR
EU framework

GDPR Overview

Where the GDPR applies, we process personal data on a lawful basis such as performance of a contract, compliance with legal obligations, legitimate interests, or consent where required. The applicable basis depends on the context of the interaction and the type of data involved.

GDPR applies to personal data processed in connection with users in the European Economic Area, including Sweden, where the regulation is relevant to our activities.

This section is intended for individuals whose data is protected by the GDPR.
GDPR-aware

Your GDPR Rights

Where the GDPR applies, you may have rights to access, rectify, erase, restrict, object, and receive a copy of certain personal data. If processing is based on consent, you may withdraw consent for future processing. You may also raise concerns with the competent supervisory authority.

The scope of each right depends on the legal basis and the data involved.
01

Personal Data We Collect

We may process identification and contact details, booking and payment information, dietary and route preferences, group size, communication records, and technical data such as device and usage information. Where needed for a tour, we may also process information you choose to provide about accessibility needs or dietary restrictions.

The categories collected depend on booking, inquiry, and tour participation.
02

Sources of Personal Data

We receive data when you submit an inquiry, request a date or group arrangement, provide dietary information, complete a booking, communicate with us by phone or email, or check in at the meeting point. Some technical data is collected automatically when you use the website.

Most data comes directly from the person making the request or booking.
03

Types of Cookies

We may use essential cookies for site operation, preference cookies to remember settings, and analytics cookies to understand how the site is used. Cookies may be session-based or persistent, depending on their function.

Cookie use is limited to standard website functions and basic measurement.
04

Cookie Controls

You can manage cookies through your browser settings and, where available, through the cookie controls shown on the website. Essential cookies may still be used where they are necessary for basic site functions, security, and booking-related operations.

Browser settings and consent tools may limit non-essential cookies.